importance of Instagram stories in marketing your business

Live streaming is receiving the attention it deserves. Platforms such as Facebook as well as Twitter have already jumped on the bandwagon, releasing their own versions of the feature. Today, we can see Instagram making the same move, with “Stories.” This will take social media marketing to an entirely new degree for those companies already on Instagram.

Instagram is controlled by Facebook, so it’s no reason to be surprised that they’ve chosen to follow this path. When someone goes live on Instagram you’ll see an “live” icon show up in the profile’s Stories bar. Only followers will view this notification buy instagram views.

Unlike Facebook as well as Twitter Instagram Stories doesn’t hang onto the live footage that you take. Instead the video is deleted within 24 hours. This was done to ease the minds of those who are worried about their videos becoming a part of internet history which could return to haunt them.

How can you get started using Instagram Stories for your brand? You can choose to hire services from social media marketing companies or follow these directions.

Quick Guide to Using Instagram Stories

This is a simple step-by-step guide to set your live feed for Instagram:


  1. Click the plus symbol in the lower left corner of the top of your screen.
  2. Then, hit the round button to capture images, or press down for 10 seconds to begin taking video.
  3. Now, you can choose one of the three pen styles to draw onto your photo or video and adding Emojis. Color filters are also available.
  4. After you’ve completed, click on the check mark icon.


The video will be published in your Facebook feed. You can see who has been watching the video by clicking to the right on your story. If you see anyone watching which you’d like to stop, just simply click the “X” next to their name.

Building Credibility and Followers

Regularly creating Instagram Stories can bring in more viewers to your channel and make your page more discoverable. Just make sure you’re promoting your business’s content on other social media channels that you’re marketing on.

What is it that makes Stories a neat addition is that it fits perfectly with Instagram’s idea of showing beautiful, well-curated material from your everyday life. With the right strategy you’ll be able to think of creative ways to use images and videos to boost your image.

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